Shopify Global Summit 2020
Shopify Global Summit is an annual, internal employee conference. The year over year goals of the event remained the same, which were: to align everyone on leadership's vision for the year ahead, to connect teams and individuals, to learn, and to inspire all with creativity. We exceeded these goals with a >90% employee approval rating every year.
Our team was given the creative autonomy from the CEO to experiment with the visual identity each year based on our internal values. The event took place at conferences centres in Toronto, Ottawa, and Berlin, and we created a custom livestream experience for those tuning in remotely, called the "News Desk".
Scope
Creative Direction, Creative Strategy, Brand Sprint Facilitation, Stakeholder Management, Internal and External Creative Team Leadership / Management, Creative Feedback and Approvals, Project Management
Collaborators / Credits
Art Direction, Experiential Design, Print and Digital Asset Production, Swag Design, Presentation Design by: Marissa Korda, Dom Richichi, Rachel Lin, Meg Rosen, Syd Selch
Experiential marketing and event production created with agency partner.
