Peggy Out-of-home Campaign
The primary objective of this campaign was to enhance Peggy's brand visibility, raise awareness about its exclusive art offerings, and attract a targeted audience of art enthusiasts and collectors during the Frieze London art fair. I worked with Peggy to create this eye-catching campaign that was plastered all over London during the art fair. Not only did it succeed in achieving it’s goals, but it was also well received with lots of positive feedback from the community.
Scope
Creative Direction, Art Direction, Print and Digital Campaign Design
Collaborators / Credits
Copy: Ibrahim Hasan, Logo: Maxim Siebert